I led the development of Target’s affiliate creator program, Club Target, partnering with a small but mighty team to build an inviting space for everyday Target fans—not just professional influencers. We crafted the program name, defined the friendly, inclusive copy tone, and brought it all to life through launch assets including a dedicated landing page and a full email campaign. The result was a highly approachable program that empowered loyal guests to share what they love about Target and get rewarded for it.