Harvest Snaps are every parent’s dream—a tasty, better-for-you snack that gets gobbled up by kids (and them). To bring that insight to life, I helped create Lunchspiration, where fans mixed and matched healthier lunch ideas and shared their creations for a chance to win. Simple, playful, and built to make lunch-packing a little more fun. (Oh, it won a Gold Phoenix ADDY, too.)

Agency: Santy Integrated